PAI TUK TUK

Thailand

PAI is an original brand exploration for a future Tuk Tuk company cultivating a sophisticated tourist clientele. With the goal of distinguishing the traditional family business from zillions of other Tuk Tuks in northern Thailand, a soulful aesthetic showcases Thai Buddhist wisdom with the light-hearted tone of catchy rhymes that synchronize with contemporary graphics. Super fun copy is a focal point. “Time Zips By” is a tag line that purposefully conveys urgency around visiting Thailand. An ode to the Buddhist view on impermanence. “Touch The Sky With The Third Eye” further prompt’s one’s ability to access higher levels of spirit, often through visiting Thai temples. Sensory imagery of incense, jungle palms, beach dogs, and local street food provides clients with an intuitive knowing that PAI is the go-to local resource for these experiences. Ultimately, positioning this Tuk Tuk company as the trust-worthy and friendly guides in their region.

Brand Exploration, Creative Direction, Identity Design, Copy, and Video.